Our showroom
Designed for you.
Welcome to the GSM Performance Showroom: Your Ultimate Motorsport Experience
At GSM Performance, we take pride in offering more than just a store—we provide an unparalleled experience for motorsport enthusiasts. Our showroom and services are designed to help you find the perfect seating solutions, accessories, and advice tailored to your unique needs. Here’s what makes our showroom a must-visit destination.
A Comprehensive Display of Motorsport Excellence
Step into our showroom, and you’ll find a carefully curated selection of the very best in motorsport seats, steering wheels, harnesses, and accessories. Featuring top brands like Recaro, Sparco, Cobra, Corbeau, OMP, Sabelt, Momo, and Mirco, we display products for every type of motorsport application—from track cars to rally setups and everyday enthusiasts looking for enhanced driving comfort.
Our showroom allows you to:
- Try Before You Buy: Sit in and experience a wide range of seats to ensure the perfect fit for your body type and driving needs.
- Compare Models Side-by-Side: Explore different styles, materials, and finishes to find the seat that complements your vehicle and driving preferences.
- View Exclusive Products: See our latest arrivals, including bespoke and limited-edition products, available to view in-store.
Motorsport seats
We have a full range of Bimarco, Cobra, Corbeau, Mirco, OMP, Sparco, Sabelt, and Recaro FIA approved bucket seats in-store and on display. Have your seats expired? Need the latest FIA dating? We’ve got you covered.
Classic seats
Looking to restore a classic Beetle, fitting out a beautiful Triumph or just want some seats more classic in design? We love Cobra, Corbeau and Intatrim retro seats and have a wide range for you to try.Â
Reclining seats
We have a huge range of Auto Style, Corbeau, Cobra, OMP and Sparco reclining road and track sport seats in-store and on display. Looking for more support? Want the latest designs? We’ll help you design the right seats for your car.
Road & Race harnesses
We have 2 full display walls showing off every major brand of road and race harness belts. From 2″ TRS Clubman harnesses through to 6 point HANS Sparco racing harnesses, we’ll show you exactly what’s right for your setup.Â
Expert Advice Tailored to You
Choosing the right motorsport seat or accessory can be overwhelming, but our experienced team is here to help. With years of industry knowledge, we’ll guide you through:
- Product Comparisons: Learn the differences between fixed-back and reclining seats, FIA-certified options, and materials like fiberglass, carbon fiber, and vinyl.
- Vehicle Compatibility: Discover the best seat and fitting options for your specific make and model.
- Custom Solutions: Explore bespoke trim options, harness setups, and mounting hardware to match your style and performance needs.
Full Seat Fitting Services
inding the right seat is just the beginning. Our professional fitting service ensures your new seat is securely and correctly installed, optimizing safety and comfort. We offer:
- Bracket Recommendations: Helping you choose the correct brackets and sliders for a perfect fit.
- Installation Guidance: Expert advice on how to install your seat properly or support with arranging installation services.
Here for you
Since opening the showroom, we’ve constantly worked to improve our displays, the choice of products available, and our product knowledge.
We work with several major distributors through the UK, Europe, and USA allowing us to bring you the latest products with the shortest lead times. Book an appointment for our professional advice and we’ll ensure you walk away with the right product for your needs.Â
Centrally located in the Midlands
Located in the heart of motorsport country, our showroom is easy to access and ready to welcome enthusiasts from all over the UK. Drop in to explore our products, chat with Garreth and Cameron, or simply soak in the latest motorsport trends.
Get in Touch
Have questions before visiting? Contact us via phone or email for advice, product availability, and booking inquiries.
A big welcome from Garreth
We pride our selves on working with every customer with personal attention. Replacing your drivers seat, or need to kit out a full race team, every customer is important to our family operated business. We’ll ensure to always put you first.Â