Showroom and Services

Our showroom, designed for you.

In 2012 we opened our specialist showroom, bringing together the largest collection of seats in Europe.
From Cobra classic seats to Sparco FIA Motorsport seats, we have over 140 seats for you to try!

COVID-19: We operate entirely by appointment only due to the specialist textiles industry we work in. We take 2 appointments a day which provides us time to clean down our showroom products before and after use. We put the health and safety of our team members and customers first. Please ensure to contact us to book an appointment prior to visiting our showroom.

Motorsport seats

We have a full range of Bimarco, Cobra, Corbeau, Mirco, OMP, Sparco, Sabelt, and Recaro FIA approved bucket seats in-store and on display. Have your seats expired? Need the latest FIA dating? We’ve got you covered.

Classic seats

Looking to restore a classic Beetle, fitting out a beautiful Triumph or just want some seats more classic in design? We love Cobra, Corbeau and Intatrim retro seats and have a wide range for you to try. 

Reclining seats

We have a huge range of Auto Style, Corbeau, Cobra, OMP and Sparco reclining road and track sport seats in-store and on display. Looking for more support? Want the latest designs? We’ll help you design the right seats for your car.

Road & Race harnesses

We have 2 full display walls showing off every major brand of road and race harness belts. From 2″ TRS Clubman harnesses through to 6 point HANS Sparco racing harnesses, we’ll show you exactly what’s right for your setup. 

Here for you

Since opening the showroom, we’ve constantly worked to improve our displays, the choice of products available and our product knowledge.

We work with several major distributors through the UK, Europe and USA allowing us to bring you the latest products with the shortest lead times.

Book an appointment for our professional advice and we’ll ensure you walk away with the right product for your needs. 

Centrally located in the Midlands

A big welcome from Garreth

We pride our selves on working with every customer with personal attention. Replacing your drivers seat, or need to kit out a full race team, every customer is important to our family operated business. We’ll ensure to always put you first. 

How can I help?

Before you leave. Is there anything I can assist with? With 17 years of industry knowledge and hands-on experience, I’m here to help. Let’s get you race ready!

Welcome from Garreth at GSM Performance

A big thanks from myself, Garreth, for visiting my e-store. My family-run, motorsport equipment showroom is based in the heart of the UK and we specialise in motorsport safety equipment for every motorsport fanatic. From track-day fans to the hardcore rally drivers.

We appreciate each and every customer that entrusts us to provide them with their new racing parts!