The helmets are on our other website
You have probably landed here looking for a helmet, a suit or a HANS device, and found a site full of bucket seats. Nothing has gone wrong. We run three stores rather than one, and everything that goes on the driver rather than in the car sits on gsmperformance.co.uk. Same company, same phone number, same showroom. Below is what is on each one and why we split them up.
Helmets, suits, boots, gloves, HANS devices, steering wheels and suspension are on gsmperformance.co.uk. Big brake kits and discs are on bigbrakes4u.co.uk. Seats, harnesses, roll cages and fitting kits are here. One company, one phone number, one showroom.
Why we split the catalogue up
The honest answer is size. One store holding all of it would be worse for everybody.
Between the three sites we list more than fourteen thousand products. At that scale a single catalogue stops working. One shop holding bucket seats, roll cages, helmets, racing suits, steering wheels, brake kits and coilovers would need a filter list nobody could read, and a search that returns brake discs when you type in “shell”.
Splitting it means each store gets categories that suit what it sells. On here that is mounting type, waist size, FIA dating and vehicle fitment. On the racewear store it is suit rating, glove size and helmet standard. Those two sets of filters have almost nothing in common, and trying to serve both from one place ends up serving neither.
It also means the guides can be specific. A bucket seat guide for a particular car is useful. A guide that tries to cover seats and helmets and brakes in the same breath is not.
What has never been split is the business behind it. Same VAT number, same two people, same showroom, same phone. If you ring about a helmet and a seat in the same call, nobody transfers you anywhere.
The three stores, and what each is for
Pick by what you are buying. If you are wrong, any of them will get you to the right place.
01GSM Performance
The original store, and the one you want for anything that goes on the driver. Helmets, suits, boots, gloves, underwear and HANS devices, plus steering wheels and BC Racing suspension. Free UK delivery over £100 and free European delivery over £100.
02Sport Seats 4U
Where you are now. Bucket seats, reclining seats, classic seats, harnesses, roll cages and the fitting kits that hold all of it in. Also 234+ vehicle guides telling you what fits which car, which is the part most people come for.
03Big Brakes 4U
The braking side. Big brake kits from Tarox, HiSpec and the rest, big disc kits, and bespoke discs made to order. Sorted by vehicle rather than by brand, because that is how people actually shop for brakes.



What is on gsmperformance.co.uk
The categories worth knowing about, with what we currently list in each.
Buying across two stores
Each store has its own checkout
They are separate shops, so a seat and a helmet cannot go into the same basket. Free UK delivery kicks in at £100 on each of them independently, so two orders of £80 each will both carry a delivery charge where one order of £160 would not.
Ring us if you want it as one job
On 0115 9893488. CallyAI can put together a quotation covering items from more than one store, which is usually less faff than placing two orders and is the right route if you are kitting out a car from scratch.
Order numbers tell you which store
SS4U on this site, GSM on gsmperformance.co.uk. Quote whichever is on your confirmation email and we can pull the order up either way.
The showroom carries all of it
Stock from across the group is on the floor in Nottinghamshire, so you can try a helmet and sit in four seats on the same visit. By appointment, Monday to Friday.
0115 9893488 covers every store. So does Sales@GSMPerformance.co.uk, and so does the contact form on this site. You never need to work out which website a question belongs to before you ask it.
Common questions
Why can I not buy a helmet on this site?▾
Because it would make both jobs worse. Between the three stores we list over 14,000 products. Putting seats, helmets, brakes and suspension in one catalogue would give you a filter list a mile long and a search that returns brake discs when you type “shell”. Splitting it means each store can have its own categories, its own fitment guides and its own way of narrowing things down.
Is gsmperformance.co.uk the same company?▾
Yes. Same business, same two people, same phone number, same showroom in Nottinghamshire. Only the catalogue is different. It has been GSM Performance since 2003 and the other stores grew out of it.
Do I get free delivery on the other stores too?▾
Yes. Free UK delivery over £100 on all three, which is the same threshold as here. GSM Performance also runs free European delivery over £100.
Can I put seats and a helmet in the same order?▾
Not in one basket, because each store has its own checkout. Ring 0115 9893488 and CallyAI can put a quotation together covering items from more than one store, which is usually easier than placing two orders anyway.
Which order number belongs to which store?▾
Orders from this site start SS4U. Orders from gsmperformance.co.uk start GSM. Quote whichever one is on your confirmation email and we can find it either way.
Can I see helmets and racewear in the showroom?▾
Yes. The showroom carries stock from across the group, so you can try a helmet and sit in a seat on the same visit. It is by appointment, Monday to Friday, 10.00am to 4.00pm.
Where do steering wheels and suspension live?▾
On gsmperformance.co.uk, alongside the racewear. Steering wheels and their accessories are the single biggest category we hold anywhere, at over 2,300 products, and the suspension side is BC Racing.
What is on the eBay store?▾
Clearance, ex display and end of line stock from across all three sites. Worth a look before paying full price for something that happens to be sat on our shelf.
Everything for the driver is on gsmperformance.co.uk
Helmets, suits, boots, gloves and HANS devices, with the same free UK delivery over £100 and the same people on the end of the phone.
Go to the racewear storeCall 0115 9893488Message us