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Shop in store

 About Us - GSM Sport Seats retailers of Motorsport seats, harness belts and more




  • GSM Sport Seats is our online retail store of GSM performance, established in 2003. You can shop in-store at our GSM Performance showroom which opened in 2012 boasting the largest range of seats in the UK.
  • We are very proud of our Midlands based, Professional Motorsport Equipment tuning shop and showroom facility. 



  • Monday-Friday: 9.00am-5.00pm (By appointment only) 
  • Saturday: 10.00am-1.00pm (By appointment only) 



  • We take appointments if you need an extended amount of time with us to talk about your options, trial fit seats and spend more time to discuss custom trim options and designs. We have fabric samples and product diagrams if you need to customise or create bespoke products. 



  • We operate by appointment only to ensure we can give you our time and expert advice to sit you in the right seat and choose the right Motorsport equipment for your needs. We will be happy to give you show you around our range and give you recommendations based on your budget and requirements.  



  • Sport seat and Motorsport seat displays to sit in and measure up against
  • We will have expansive displays of seats allowing you to make an informed decision
  • We will provide recommendations from our experience and knowledge 
  • Touch screen product selectors available displaying our range of products
  • Harness belts and HANS devices are available for testing



  • We have extended our showroom and have a full range of race-wear in-store
  • Book in and try on suits/boots/gloves and helmets from the big brands including Stilo & OMP
  • We have a full range of HANS devices to try on with all the race-wear we have available.